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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Coral Springs
Coral Springs, officially the City of Coral Springs, is a city in Broward County, Florida, United States, approximately 20 miles (32 km) northwest of Fort Lauderdale. As of the 2010 United States Census, the city had a population of 121,096.[5] It is a principal city of the Miami metropolitan area, which was home to an estimated 6,012,331 people at the 2015 census.
The city, officially chartered on July 10, 1963, was master-planned and primarily developed by WCI Communities, then known as Coral Ridge Properties, a division of Westinghouse. The city’s name is derived from the company’s name, and was selected after several earlier proposals had been considered and rejected.[6] Despite the name, there are no springs in the city; Florida’s springs are found in the central and northern portions of the state.[7]
During the 1970s, 1980s, and 1990s the young city grew rapidly, adding over 35,000 residents each decade. Coral Springs has notably strict building codes, which are designed to maintain the city’s distinctive aesthetic appeal. The city government’s effective fiscal management has maintained high bond ratings, and the city has won accolades for its overall livability, its low crime rate, and its family-friendly orientation.
Coral Springs is a planned community. Prior to its incorporation as a city in July 1963, the area which is now Coral Springs was part of 20,000 acres (81 km2) of marshy lands bought by Henry Lyons between 1911 and 1939. After several floods in 1947, Florida created the Central and Southern Florida Flood Control District (now the South Florida Water Management District). Canals and levees drained much of the area upon which Coral Springs was built. After the land was drained and cleared, most of the area was used as a bean farm. After Lyons’ death in 1952, his heirs changed the focus to cattle.[8]
A post-World War II real estate boom in South Florida attracted the interest of developers. Coral Ridge Properties, which already had several developments in Broward County, bought 3,869 acres (16 km2) of land from the Lyons family on December 14, 1961 for $1 million.[6]The City of Coral Springs was chartered on July 10, 1963. Other names that were considered for the new city included “Curran Village,” “Pompano Springs” and “Quartermore”. By 1964, the company had developed a master plan for a city of 50,000 residents. On July 22, 1964, the first sale of 536 building lots netted $1.6 million. The landmark covered bridge was built that same year to promote the town. In 1965, Coral Ridge Properties bought an additional 6,000 acres (24 km2) from the Lyons family, increasing the city’s land area to 16 square miles (41 km2). The first city government elections were held in 1967.